Marketing Analytics

Measure & Optimize Your Performance

Marketing Analytics

Unified Measurement - Develop a holistic view of your business.

Unified Measurement framework integrates strategic measurement with tactical analyses while considering both business and customer lenses, for a holistic view of your business. It results in reliable insights that reveal the incremental impact of spend across all marketing channel providing one version of the truth.

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generative-design

Marketing Mix Modeling- Understand the ROI of your spend and its impact on Incremental sales

With Marketing Mix Models, we practice advanced measurement techniques that deconstruct and quantify the performance of each element of the marketing mix. We go a step further and address the whole business at a deeper, more granular level which is called Commercial Mix Modeling. We customize each model to address specific market, brand, and business challenges. It is faster, more granular and can not only tell you what happened but also lend insights into what you need to do next. The result? Insights that will increase your sales, market share, and business results.

Multi-Touch Attribution - Measure and optimize your digital touchpoints

Multi-touch attribution (MTA) is the practice of identifying a set of touchpoints that contribute to a conversion and assigning a value to each of the touchpoints. By doing so, MTA helps you understand the combinations of touchpoints, and their chronological order needed to get clients to take the desired action.

Many attribution methods are based on pre-determined weights that are used to proportionately assign attribution to the marketing treatments preceding an outcome. Clearly, simple weight-based allocations like first- or last-click, equal attribution or time-dependent weights do not get to true incrementality.

To account for the above factors, SrinSoft uses an automated model-based approach to multi-touch attribution. This relies on a flexible, proprietary model creation platform that generates faster, more relevant and more accurate insights and recommendations that helps in the following:

  • Understand and Influence Your Customers to Improve Conversions
  • Know How Customers Connect and What Makes Them Respond
  • Analyze and Adjust in Real Time
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Customer Analytics - Understand your customer to deliver superior service

SrinSoft provides customer analytics Services that help Enterprises to target customers using personalized product service recommendations, predict customer behaviour using predictive Modeling, and 360 Degree Customer View for understanding customers. We also provide Customer Analytics Consulting Services for building Customer Segmentation Strategy, Churn Management, and Prediction using following techniques:

  • Recommendation Engine

    We offer solutions for Building Predictive Analytics based models for predicting the future behavior of customers using predictive customer behavior modeling technique

  • Customer 360 degree

    Creating a 360-degree customer view helps in Customer alignment, Drives customer Intelligence and Customer Loyalty.

  • Micro Segmentation

    We offer Segmentation Solutions to segment customers into small groups and address individual clients on actual behaviors which further helps to engage with customers.

  • Churn Prediction and Management

    Customer churn and loyalty analysis help you identify customers who are not satisfied. Initial identification of these churn drivers can help companies take proactive action and build retention approaches to improve customer loyalty.

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Customer Segmentation

With Customer Segmentation, we help companies that needs to reposition their brand and target a niche customer segment. Focusing on the right target market is the key to increase sales and to make their brand visible for particular customer segment. To achieve these goals, SrinSoft AI services provide insights attained after categorizing different customer segments and profiles.

  • Build or launch products while taking customer requirement into consideration.
  • Target a specific customer segment for promoting their brands and products.
  • Brand awareness by introducing products for different user groups.
  • Reposition brand in a new customer market, allowing people to see a brand with a fresh perspective.

Customer Lifetime Value

Customer Lifetime Value is the amount of profit or revenue a customer generates over his or her entire lifetime. To estimate user value and planning marketing it is important predict customer lifetime value. We help clients to determine whether customers are at risk of churn, prioritize routing based on customer risk, and guide agents to handle interactions more effectively. SrinSoft help clients build intelligent systems to analyze and utilize data of current high-value clients to optimize touch points and campaigns, ensuring they always reach and retain high-value users.

    SrinSoft Services on CLV:
  • Prepare algorithms for CLV predictions
  • Analysis of CLV historical facts
  • Average time between purchases for each of your customers
  • Predict CLV on new/existing customer rows with GUI or API
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devops consulting

Customer Journey Mapping

The customer journey map is what “tells the story of the customer’s experience from initial contact, through the process of engagement and into a long-term relationship.” The use of this technique helps fill in the gaps that raw data tends to miss, and therefore completes the story. SrinSoft help enterprises to identify consumer patterns on a mass scale, at faster speeds, and often with greater accuracy.

    SrinSoft Customer Journey Mapping Benefits:
  • Unified customer view shared across teams
  • Better understanding of key touchpoints
  • Identify conversion pathways
  • Better promotion from current customers

Pricing Strategy – Identify Risk and Opportunities

Pricing, the most important lever for revenue and margin growth, is undergoing significant disruption based on advances in analytics and artificial intelligence. While pricing has always been a data-heavy, number-crunching exercise, it is now moving away from simple spreadsheets or tools to analytics-driven algorithms resulting in multiple contextualized prices.

  • Pricing Optimization

    Predict and understand the behavior of potential buyers to better determine the right pricing structures for your product or service, including initial, promotional and discount pricing.

  • Dynamic Pricing

    Leverage real-time information on supply and demand trends to offer the right prices, at the right time. Compare your prices with those of your competitors to help you set the most competitive prices and maximize sale

  • Algorithmic Trading and Risk Management

    Strengthen your risk management techniques by centralizing risks that arise from various parts of your business. Leverage our powerful algorithms to spot new signals on price movements, allowing you to make more effective trading decisions.

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